IT'S ABOUT YOU FILMSIt's about cancer, and it's about you. That's the message that Lance Armstrong and the Nike LIVESTRONG Foundation are delivering. In this new era of personal accountability and awareness, it's only fitting that Lance and LIVESTRONG deliver a message that is both inspiring and empowering. See Lance's comeback and communication as one big call to action to lead a healthy life, to get involved with something you believe in and to speak out against cancer or other issues that you face. It's about cancer, and, in turn, it's about what you can do.
It's about cebrating stories of hope. The It's About You Films online series draws a parallel between what Lance is doing on his bike and what athletes, artists, cancer survivors and others are doing around the world. The message is simple—It's about you…and whatever your bike is, ride it. Each person has a LIVESTRONG story to tell. The films, to name a few, involve an Iditarod musher, a writer, a triathlete and a guy who has climbed all Seven Summits of the world with one lung. The films were launched online in the days leading up to the Tour de France.